Smarter Choices,

Healthier Living

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Know About Us

Smarter Nutrition, Better Living

Empowering Consumers and Businesses with Transparent Product Information, Personalized Nutrition Insights, and Seamless API Integration for Superior Product Cataloging and High-Quality Data.

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Health and Medicine

Our commitment to health and medicine goes beyond general wellness. We specialize in transforming complex medical data into actionable product and ingredient intelligence. Guided by the standards of eminent bodies like FSSAI and WHO, and overseen by a distinguished panel of nutritionists and medical experts, our technology aligns with top-tier nutritional and medical science. We decode intricate dietary and ingredient data, providing personalized insights that empower you to make informed health choices.

Artificial Intelligence

Our cutting-edge Artificial Intelligence (AI) and Machine Learning algorithms transcend traditional data processing. Leveraging advanced technologies such as agentic workflows and large language models, our AI intelligently gathers and organises vast nutritional and personal care data, analyses complex ingredient lists, and delivers customisable, actionable product attributes at scale.Our comprehensive product intelligence cycle ensures precise, personalised insights, enabling the creation of globally impactful products and services.

Technology

We fuse a powerful tech stack, intuitive UI/UX design, and robust Application programming interfaces (APIs) to create an unparalleled digital experience. From backend to frontend, our advanced technology platforms are the backbone of our services. Whether you’re scanning a product label, navigating our e-commerce solutions, or integrating our software, enjoy a seamless and efficient experience. NatFirst's innovative technology ensures that your journey through product intelligence and personal care is smooth and impactful.

# Innovations

Healthier Choices Made Easy: Introducing TruthIn, India’s First Consumer Product Intelligence Platform

Consumers often struggle to find trustworthy information on the health impacts of packaged food and personal care products. TruthIn is here to change that. Leveraging proprietary AI technology, our consumer-facing app delivers personalized nutritional and personal care insights based on product scans.

By decoding complex product data, TruthIn empowers families with in-depth and reliable insights into the products they use daily. This ensures that every product chosen aligns with their family’s health and wellness goals, making it easier to find products that support their family’s well-being.

Discover how TruthIn can help make informed decisions for your family’s health, providing confidence and peace of mind with every product choice.

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# Innovations

Elevate Your Business with TruthIn’s Product Discovery API

For e-commerce platforms and health and fitness apps, TruthIn’s Product Discovery API offers a powerful B2B solution. Our advanced AI technology provides comprehensive product data and insights to enhance your user experience.

Streamline operations, simplify product organization, and deliver personalized nutritional and personal care information directly to your users. Help them make informed choices with ease.

Additionally, our robust regulatory compliance solutions ensure your platform stays compliant with industry standards. Boost engagement and build trust with TruthIn’s innovative API solutions.

Discover how TruthIn’s Product Discovery API can transform your business and enhance your customers’ experience.

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# Highlights

Empowering Healthy Choices

Comprehensive Product Data

Our extensive database covers health, nutrition, personal care, and cosmetics ingredients. This wealth of information powers a deeper understanding of products, enabling more informed choices and promoting optimized care.

Navigating Wellness

Our sophisticated algorithms translate complex data into easy-to-understand guidance for overall wellness, making healthy living accessible across various product categories.

Smart AI Applications

We harness the full potential of AI to provide personalized wellness guidance and revolutionize e-commerce operations. Our AI solutions drive efficiency and precision in health management and product intelligence.

Continuous Innovation

At the forefront of health-tech research, we continuously innovate to deliver updated, scientifically-backed insights. Our commitment to innovation ensures that we provide the most accurate and relevant information for your health and wellness journey.

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