We turn product labels into clear, evidence-led intelligence. Our platform structures ingredients, nutrients, claims, and certifications into 500+ attributes so consumers can decide confidently and businesses can power search, filters, and analytics across 20+ categories.
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TruthIn turns labels into explanations you can use. Scan or search to see how good a product is and why through science-led evaluations mapped to ingredients, nutrients, allergens, claims, and certifications. Explanations are written in plain language, with simple comparisons and alternatives that match dietary needs or preferences. Built on NatFirst’s verified frameworks, TruthIn updates continuously as products and regulations evolve.
Smart Brand converts product and market signals into evidence you can act on. Benchmark formulations against category norms, pinpoint strengths and gaps in claims or labeling, and track competitor movement over time. Access aggregated user-intent patterns from the TruthIn ecosystem (never personal data) to inform positioning, reformulation, and messaging. Reports are tailored to R&D, marketing, and compliance teams, aligned with FSSAI and global standards.
The Product Discovery Platform enriches every SKU with a standardized ontology 500+ attributes across 20+ categories, from nutrition and ingredients to lifestyle, sustainability, and certifications. Onboard via image upload or feeds, with assisted extraction and validation to reduce manual effort. Use the portal or API to power intent-led search, filters, substitutions, and bundles that reflect how people actually shop. Real-time sync keeps catalogs consistent, comparable, and regulation-aligned across your stack.
Consumers don’t need more noise; they need clarity they can use. TruthIn turns labels into explanations-showing whether a product is good or not for you, how good it is, and why. Families use it to align everyday purchases with health goals, allergies, and values, making decisions simpler and more confident.
Behind the scenes, TruthIn is powered by NatFirst’s AI stack: vision/OCR to read packs, parsing to interpret ingredients and claims, and a science-led ontology mapped to FSSAI and global references. Every scan or search is processed in real time and mapped to 500+ attributes across 20+ categories, so results stay current as products and regulations evolve.
Our data foundation grows through strategic partnerships and crowd-sourced contributions (new packs, clearer photos, corrections), all reviewed through validation pipelines. Any behavioral signals we use are anonymous and aggregated-never personal data-and flow back into category insights that help improve discovery for everyone, from consumers to platforms and brands.
For E-commerce and quick commerce, TruthIn converts product content into structured intelligence-500+ attributes across 20+ categories covering nutrients, ingredients, allergens, lifestyle, sustainability, and claims. Your catalog becomes an intent-aware discovery layer.
Enable long-tail search and precise filters the way people actually shop: high-protein, low-sugar, maida-free, palm-oil-free, pregnancy-safe skincare, and more. Attribute-level matching boosts findability, relevance, and conversion.
Stay aligned with FSSAI. Our schema includes regulation-ready fields, rule checks, and automatic flagging of label/claim changes. Short data refresh cycles keep listings current, while custom attribution lets you extend the model to your taxonomy and campaigns.
Additionally, our robust regulatory compliance solutions ensure your platform stays compliant with
industry standards. Boost engagement and build trust with TruthIn’s innovative API solutions.
OSmart Brand turns product and market signals into decisions: formulation benchmarks, claim/label checks, category positioning, and aggregated user-intent patterns (never personal data) to inform R&D, messaging, and compliance.
Enrich every SKU with 500+ attributes for long-tail search and filters—high-protein, low-sugar, maida-free, palm-oil-free, pregnancy-safe, and more. Enable true equivalents for OOS, consistent catalogs, and FSSAI-aligned listings.
Access structured, FSSAI-aligned datasets with provenance: ingredients, disclosures, claims, reformulation timelines, and category trends. Signals are anonymous and aggregated, supporting label surveillance and health research.
Scan or search to see how good a product is-and why. TruthIn explains ingredients, nutrients, allergens, and claims in plain language, suggests better-fit alternatives, and adapts to dietary needs and preferences as you shop.
Join the Natfirst revolution - where transparency meets technology for smarter, healthier choices!
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